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"Creativity is intelligence having fun."
- Albert Einstein
Concept and copy
A catalogue concept I designed and wrote, to promote the "love" of various products across departments, and in keeping with brand principles.
Just a sample of some copy and concept work done for a homewares client.
Their product offering was sourced from overseas and the concept reflected this and spoke to the uniqueness and desirability of the product.
Style spread for catalogue.
Outdoor posters and metrolite.
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