The recent Wellness national campaign was multi-layered and encompassed both print,
digital and POS elements.

This included a digital catalogue, a number of Instastories and carousels and posts
in the digital space, and also the production of EDM assets and a video that was embedded throughout the campaign.

This campaign was created by myself at home, working with major stakeholders and outside contractors remotely, and then shot on location with my direction.

It was warmly received by the business and "set a new benchmark" for cross category projects and attained strong sales results.

Below are just some of the pieces of the campaign.
Some digital content is also featured on my Digital page.